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CBGB Festival: Music Conference

On October 10 and 11, the 2013 CBGB Festival will present music business/industry veterans of various panels that will be educating/informing/guiding young artists on how to succeed in today's ever-changing music business. Industry insiders from Agencies, Record Labels, Digital Marketing, Songwriters, Publishers, Promoters, Club Bookers/Owners, Journalists, Managers and other music business veterans will make these two days not to be missed for any artist or music business veteran.
Keynote Speaker, Van Toffler

2013 Keynote Speaker

Landmark Sunshine Theater
Thursday, October 10th
4:30pm

Van Toffler

President, Viacom Music & Logo Group
Keynote Speaker, Duff McKagan

2013 Music Conference Keynote

Landmark Sunshine Theater
Thursday, October 10th
1:00pm

Duff McKagan

Musician, Author, Bad Ass

Thursday - October 10th

  Theater 1 Theater 2 Theater 3 Theater 4
12:00pm - 1:00pm   Streaming Service Artists / Attorneys PR In The New World
1:00pm - 2:00pm Keynote Speaker: Duff McKagan   Publishing Artist and Activism
2:00pm - 3:00pm   M.I. Endorsements Social Media Ticket Selling A&R
3:00pm - 4:00pm   Book 'Em Fan Funding  
4:00pm - 5:00pm Keynote Speaker: Van Toffler Women / Music Industry    

12:00 pm - 1:00 pm

Streaming Services - Making The Most & Getting Paid (Theater 2)
Moderator - Dick Huey (Tool Shed, A2IM)
Panelists - Jack Isquith (Slacker), Rich Masio (Rdio), Erin McKeown (artist & activist)

Artists & Their Attorneys (Theater 3)
Moderator - Julie Swidler (Sony Music)
Panelists - Michael McDonald (Mick Management), David Jacobs (Mark Music & Media Law), Jake Friedman (We Are Free), Elliot Groffman (Carroll, Guido & Groffman)

PR In The New World (Theater 4)
Moderator - Rey Roldan (Missing Piece Group)
Panelists - Tom Moon (Philadelphia Inquirer), more to come...

1:00 pm - 2:00 pm

Music Keynote Speaker - Duff McKagan (Theater 1)

Publishing & the Indie World (Theater 3)
Moderator - Justin Kalifowitz (Downtown Music Publishing)
Panelists - Larry Mills (Sony ATV), Judy Tint (Attorney)

Artists and Activism: Using Your Voice To Change the World (Theater 4)
Moderator - Hillary Zuckerberg (Why Hunger)
Panelists - Paul Katz (Commit Media), Richard Gottherer (Co-Founder/Co-CEO, The Orchard), Scott Goodstein (Revolution Messaging)

Panel Description:
What if you could promote yourself and your music while helping others? What if your music could ignite change? This panel will focus on meshing the worlds of music and charity - specifically touching on why it's important for musicians to use their voices to make a difference, how to choose a charity to support, how partnering with a charity can help promote your brand and benefit their mission, and why a dollar really does make a difference. You'll hear from seasoned music business executives as they explain why they've prioritized giving back and how you can get involved. During these trying times it's important that we all find a way to help those who are struggling and this panel will give you the tools to help others.

2:00 pm - 3:00 pm

How To Get Your Name On A Guitar - The Inside Scoop on Artist Endorsement Deals (Theater 2)
Moderator - Brad Tolinksi (Guitar World)
Panelists - Bill Reim (Ibanez), Tosin Abasi (artist - Animals As Leaders), Earl Slick (artist - David Bowie), Hugh Gilmartin (D'Addario), Chris Thomas (Martin Guitars), Andy Aledort (artist)

Panel Description:
While actors dream of getting their names immortalized on Hollywood's Walk of Fame, the ultimate honor for a musician is to have their signature on instruments produced by companies like Martin, Ibanez or Paul Reed Smith. Ever since Les Paul put his name on a Gibson guitar in the Fifties, signature instruments have become the ultimate acknowledgement of a musician's skill and legitimacy. So how does a humble player scale to that lofty height? Brad Tolinski, editor-in-chief of Guitar World, the world's best-selling magazine for musicians, explores this topic with a group of respected musical instrument executives and a trio of superstar guitarist endorsees. The panel will also discuss ways young musicians can get invaluable road support, from free picks and strings—lifeblood to all players— to scoring guitars, amps and other goodies at discounts designed for working and up-and-coming artists.

Book The Gig; Sell The Tickets - The Emerging World Of Social Media Ticket Selling (Theater 3)
Moderator - Randy Nichols (Bandsintown)
Panelists - Jessica Scully (Wantickets), Dave McKay (Applauze), Jonathan Vena (AEG Live/Starland Ballroom)

Panel Description:
Gone are the days of checking the local newspaper for concert listings or refreshing the “Touring” page of your favorite band's website. Today the concert promotion business has shifted to social media and online networks, where it's much easier for fans to connect with family and friends, learn about upcoming shows and concert lineups and purchase tickets. It's also much easier for artists to promote their shows and sell tickets - on multiple platforms like Facebook, mobile, email and Twitter. Advancing the ticketing industry beyond the basic social concept are a wide range of innovative apps that instantly alert fans when an artist is touring near them, where they can purchase tickets, which of their friends might also be going and where they can purchase custom merch. This panel will discuss how social media is changing the game for artists, managers, promoters, ticketing companies and the secondary ticketing market, venues, and the live music industry as a whole, and where opportunities lie for you to take advantage - for little to no cost at all.

Producers, Studios & A&R - A Lost Art? (Theater 4)
Moderator - Steve Greenberg (S-Curve Records)
Panelists - Michael Alago (A&R Executive), Eric Ambel (producer), Tony Bongiovi (Producer), Ron Saint Germain (Producer), Steve Yegelwel (Sony Music)

3:00 pm - 4:00 pm

Book 'Em - The Transition From Writer To Author (Theater 2)
Moderator - Jon Weiderhorn (author)
Panelists - Katherine Turman (author, United Stations), James Fitzgerald (agent - James Fitzgerald Agency), Jacob Hoye (MTV Books), Denise Oswald (It Books)

Fan Funding - Pursuing The Independent Path (Theater 3)
Moderator - Billy O'Connell (Cash Music, artist manager)
Panelists - Benjie Rogers (Pledge Music), Kendal Ratley (Kickstarter), more to come…

4:00 pm - 5:00 pm

Keynote Speaker - Van Toffler (Theater 1)

Women in the Music Industry: The Good, The Bad, And The What The HELL?! (Theater 2)
Moderator - Laura Whitmore (The Women's International Music Network), Zeena Koda (SiriusXM), Tobi Parks (Sony Music), MilitiA (artist)

Panel Description:
While the music industry can be a harsh environment for any artist or professional, in 2013 there are more options than ever to share work, get noticed and build a career. And yet, even with all the advances in technology and culture, women in the industry still face unique challenges. In this panel we'll examine some of those from an anecdotal and practical perspective. Do female musicians, executives, and industry pros face more challenges than their male counterparts? Have male-female stereotypes and boundaries been broken down, or is it harder for women to find success in the music business? Our panelists will share tips and advice based on their personal experience, plus some "What the HELL?!" moments that will have us shaking our heads and hoping for reform.

Friday - October 11th

  Theater 1 Theater 2 Theater 3 Theater 4
11:00am - 11:30am   Punk & Fashion Social Media Market  
12:00pm - 12:30pm   CBGB's History Heritage Artists  
1:00pm - 1:30pm   Music Licensing 101 Today's Music Marketplace  
2:00pm - 2:30pm   DIY Lumineers Case Study  
3:00pm - 3:30pm   Dance Music    

11:00 am - 12:00 pm

Punk & Fashion (Theater 2)
Moderator - Rachel Felder (writer, stylist)
Panelists - Anna Sheffield (designer), Alan McGee (Creation Records), Jackie Fraser-Swan (Emerson Collection), more to come...

Panel Description:
Punk rock's influence on fashion continues to get stronger, decades after the Ramones first walked down the Bowery in their motorcycle jackets and the Sex Pistols stuck safety pins in their clothing. This panel will examine how and why punk has so intensely affected style from the perspective of fashion designers and style experts as well as the music industry. We will also discuss if the mainstream availability of punk items--like said motorcycle jacket, for example--has diluted their impact and authenticity. Can clothes themselves really express the punk ethic--particularly today--and are "punky" expensive designer items--like Versace's safety pin dress--relevant? What created punk's style in the first place, and could that sort of fashion statement happen today?

Social Media Marketing - Turning ‘Likes' Into ‘Cash' (Theater 3)
Moderator - Jon Cohen (Cornerstone)
Panelists - Mark Ghuneim (Trendr TV), Liv Buli (Next Big Sound), Joe Rapolla, more to come...

Panel Description:
Old guard media that was once the gateway for superstar artists, mega success brands and blockbuster films but now we live in a world with an incredibly dispirit media landscape. We are constantly evolving the way we consume media and are exposed to marketing. The advent of social media has created a level playing field for more to compete and many to reach a target audience directly. We have created a culture and perception that more “likes” equals more fans, but nothing could be further from the truth. The amount of “likes” and followers are really just numbers. The real question is engagement. How do we take advantage of the revolution that underway in the way experience entertainment, content and the way messages are exposed to truly engage with fans and target consumers? From Kanye West to Converse this panel will focus on how what works and what doesn't when it comes to marketing music, brands and entertainment via social media.

12:00 pm - 1:00 pm

CBGB's - The History, The Legacy & The Good Stories (Theater 2)
Moderator - Binky Phillips (Huffington Post, artist, author)
Panelists - Michael Alago (A&R executive), Steve Martin (Nasty Little Man), Monte A. Melnick (Ramones Tour Manager), Walter Lure (The Heartbreakers), Tish & Snooky (Manic Panic), Andy Schwartz (Journalist), David Godlis (Photographer), Tim Sommer (A&R Exec/Artist)

Heritage Artists - How Do You Market Albums 12, 13, 14, & Beyond (Theater 3)
Moderator - Michael Krumper (Missing Piece Group)
Panelists - Madelyn Scarpulla (Loud & Proud Records), Greg Linn (Columbia Records), Bob Chiappardi (Concrete Marketing), Jeff Jampol (Jam Inc), Jay Krugman (marketing executive).

1:00 pm - 2:00 pm

Music Licensing 101 - The Last, Best Great Hope for Rock Bands For Mainstream Exposure? (Theater 2)
Moderator - Joe Cuello (MTV Hype Music)
Panelists - John Campanelli (Sony ATV), Jedd Katranka (Downtown Music Publishing), more to come...

Panel Description:
The world of music and available promotional platforms have been realigning as the industry continues to evolve. Music in TV and Film has been a pillar of promotion for years but the present moment has brought a greater variety of opportunities, new challenges, and unique creative directions. This panel will focus on the current state of music in all forms of programming, the steps necessary to be involved, and the possibilities in the coming years.

Jay Z, JT, Harlem Shake, And Record Store Day: How to Rise Above the Noise in Today's Music Marketplace (Theater 3)
Moderator - Jim Donio (NARM)
Panelists - Dan Pelson (Pop Market), Marc Offenbach (marketing executive), John Hammond (Missing Piece Group), Michael Kurtz (Record Store Day), Kyle Bylin (Live Nation Labs)

Panel Description:
Today's music industry is a much different animal from the one that existed just a few years ago. With a growing spectrum of digital and physical discovery and consumption models - including streaming services, download stores, video sites, online radio stations, special vinyl releases, in-store promotions, an more - it can be daunting to figure out how to best reach increasingly diverse audiences of fans all at once with new artists or new music. Innovative, integrated strategies and platforms for cutting through the noise have dominated headlines, as illustrated by Jay Z's deal with Samsung for Magna Carter…Holy Grail; Justin Timberlake's multimedia promotional blitz and partnerships for his two-part The 20/20 Experience album; Baauer's massive viral success on You Tube with “The Harlem Shake”; and the global phenomenon known as Record Store Day. This panel will zero in on today's complex paradigm for music discovery and consumption, and examine how to maximize all of the outlets available to be successful.

2:00 pm - 3:00 pm

DIY - The Art Of Self Release (Theater 2)
Moderator - George Howard (Daytrotter, Wolfgang's Vault)
Panelists - Chris Mooney (Tune Core), Jason Speiwalk (manager), Dawn Kammerling (The Press House), Mark Roberts (Evergreen Music), Joe Conyers (Song Trust)

Panel Description:
Artists today must do far more than "just" make music. In this disintermediated world in which "direct-to-fan is the mantra," how do artists balance doing what their passionate about (creating music) with doing what must be done to get their music heard. Technology accelerates and facilitates artist's ability to bring their work to the market, and also increases the possibility of creating awareness. But, as the barriers of entry have lowered, the market has become ever-more saturated. How then does an artist not only stand out, but do so with his/her values and sanity intact? Can it be done or do artists need to consider an approach that is something less than signing to a label, but something more than going it completely alone? This panel addresses these topics, and presents best practices from a field of active participants and experts on how to increase the likelihood of success for your DIY musical endeavor.

Lumineers Case Study (Theater 3)
Moderator - Paul Roper (Dualtone Records)
Panelists - Jim Merlis (Big Hassle), Christen Greene (manager - Lumineers), Joe Atamian (Paradigm)

Panel Description:
A case study tracking the success of one of the biggest breakout stories of the past 18 months in the industry. A discussion with key team members about the signing, development, and breaking of The Lumineers self titled debut. Panelists include band's attorney, management, agent, label and publicist.

3:00 pm - 4:00 pm

Dance Music - From Clubs To Top 40 & The Rise Of EDM (Theater 2)
Moderator - Hosh Gureli (Primary Wave)
Panelists - Rev (Elektro Magazine), Justin Muller (EDM promoter), Matthew Engleman (Big Beat Records), Austin Kramer (SiriusXM BPM)

Panel Description:
Electronic Dance Music, EDM as it is called has taken the U.S. by storm. Though the genre has existed for decades in the U.S. It has only been the past 3 years that we have seen it explode with a the Digital generation. So much so that Billionaire Rob Sillerman, who bought up a large chunk of US radio stations, which became Clear Channel is doing again. Rob Sillerman has gone all in with buying up the major EDM festivals, the genre's #1 digital download site Beatport and more. Why is this happening? Will it sustain itself, what opportunities exist to capitalize on this movement? Will big brands embrace this genre given the risks that come with it? Where is it going next? Find out from the players that live, breathe and eat in the scene.

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